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Marketing Consultant & Founder, Kespero

The Story Behind the New Kespero Website (And Why We Had to Rebuild It for the Age of AI). Feature image showing the Kespero home page.

The Insider Story Behind the New Kespero Website (And Why We Had to Enhance It for the Age of AI)

There is an old saying that the shoemaker’s children are always the ones who go barefoot. In the world of business consulting and creative agencies, a similar paradox exists. Marketing firms spend 100% of their creative energy, analytical brainpower, and late-night hours fuelling the growth of their clients. They build beautiful platforms, optimize conversion funnels,

June 9, 2026

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Kespero-Toronto City Skyline with construction

The Real Role of Marketing in Construction: Trust

If you speak to most construction companies about winning new projects, you might hear comments along the lines of: “We don’t get business from marketing. It’s all relationships.” And in many cases, they’re at least half right. Construction, especially in markets like Toronto, is built on relationships, reputation, and networks that have developed over years.

March 17, 2026

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